XEAL

Updated Thursday, August 28, 2008

Dear Friend,

I was just thinking the other day about how the fuel prices have gone up.  It is interesting.  While the prices are high, I really don't change my driving habits that much.

Sure, I may slow down a little bit and avoid unnecessary trips.  But for the most part, as I'm sure you will agree, it is more important to live life as usual than it is to save the extra $30 or so a month it costs to pay for my fuel.

Without fuel we would constantly slow down. Our productivity would fall and our every day life would feel the effect.

Marketing your web site requires a different kind of fuel.  You need a steady and consistently growing stream of highly targeted visitors to your site. Every day the cost of pay per click marketing goes up and down just like fuel prices.  Unfortunately, most pay per click marketing rates simply go up and rarely come back down. And, just like our auto-fuel, we are at the mercy of all types of foreign or simply unknown and outside influences when it comes to pay per click marketing.

That is why it is so important to have an alternative fuel.  A source of freely available leads that will power your business for years to come.   I'm of course talking about high-quality incoming links to your site from the top search engines and web sites throughout the world.  I'm not talking about link exchanges or silly "SEO" tricks.  I'm talking about what it takes to get a solid stream of daily traffic to your site at zero cents per visit.

It's time to rid yourself of your dependence on the "foreign oil" of Pay Per Click Marketing.

In order to have a steady stream of highly targeted visitors who are actually looking for your products and services, you have to have a combination of the following:

1. Targeted Keyword Incoming Links from Sites with Relevant Content
2. Targeted Keyword Incoming Links from Authority Sites and Directories
3. Targeted Keyword Incoming Links from News and Current Event Sites
4. Targeted Keyword Incoming Links from Web 2.0 Communities/Blogosphere
5. Keyword Optimized Landing Pages and Content Pages on Your Site
6. Keyword Specific Content Updated Daily on Your Site.

What do you mean by "Targeted Keyword Incoming Links?" 

Incoming links are hyperlinks that link TO your site.  The "Targeted Keyword" means that you have words that people would normally search for as the words that link TO your site. 

Additionally, the words must have related content surrounding them in order to create context. Google and Yahoo are kings of context, they know when a hyperlink is surrounded by related text or surrounded simply by a bunch of unrelated listings.

So, the next obvious question is:  "How do we get Targeted Keyword Incoming Links from Sites with Relevant content, as well as news and current event sites, blogs, and directories?"

If you are looking for a real long-term solution to getting high quality traffic from search engines and free traffic from relevant web sites then this is absolutely the best plan of action for you.

If you've been asking yourself...

• How can I get out of the pay per click trap?
• How can I reach more people and make an impact in my industry?
• How can I achieve the status of an expert in my industry?
• How can I be one of those people who get hundreds of visitors a day at 0 cents a click?
• How can I truly make the Internet work for me?

... then this is definitely for you!

This marketing system tied with our unique strategy known as "The Four Aces" work together to help insure success.  

"The Four Aces" strategy is based on the ACES acronym of Attract, Capture, Educate and Sell. This proprietary strategy is what makes the difference between simply increasing traffic and actually increasing leads and sales. 

But for now, let's focus on "Attract."

1.	With SmartPR, we go after the news industry to get you good quality targeted keyword links for your business.  The best part about this is that unlike other news wires our partner network will keep your SmartPR published for as long as you wish to keep it out there.  We currently have nearly 500 SmartPR's published and every single one of them still get traffic to this very day.  SmartPR also has a built in component designed to encourage people to blog about your SmartPR.  SmartPR is very powerful when used as part of a long-term campaign and one paragraph doesn't do it justice, but we want to keep this article short enough to be read in one setting. SmartPR is simply incredible.
2.	A new addition to our arsenal is the SmartEditorial.  Our goal here is to get as many articles as possible onto as many sites as possible, all with targeted keyword incoming links to your site.  These are articles that are written about your company or in many cases about your SmartPR. These articles are highly optimized for search engines and contain a specific formula designed to help get them ranked as highly as possible.  Highly ranked pages with links back to you are more likely to help your pages rank well.  This is a win/win both for the publisher and for you.  Often publishers will include these as part of their website content or as a supplement to their blog. This is our "Web 2.0" marketing strategy.  We get the bloggers to blog about you and the bookmarking sites to include you in their indexes.  When the search engines see contextual content linking to your site from these "authority" sites, it serves to help your site gain in strength, weight and ultimately rankings.
3.	Likewise the SmartArticle service provides your site with search engine optimized landing pages which focus not only on search engine placement but on conversion as well.   These SmartArticles contain your web sites look and feel as well as promotional materials to help convert casual readers into actual leads and sales.  These landing pages are also perfect for keyword marketing campaigns if you choose to do any pay per click marketing.
4.	Xeal's proprietary SmartContent service is essential to helping your site increase the frequency and depth of spidering by search engines. The more frequently the search engines spider your site, the more likely your site will rank high.  Search engines want fresh and relevant content.  Most sites are stale and contain old information.  With SmartContent you are basically signaling to the search engines that they can come back to your site time and time again for the latest information about your industry. With SmartContent's unique keyword filtering process you can be sure that only the articles that pertain specifically to your industry are published on your site.  The best part is that you don't have to think about this.  Once the service is set up, you just let it work, and the process is started.  With more frequent spidering, great landing page content on your site with SmartArticles, and with highly relevant links back to your site from news and contextually related websites, you are now taking great strides on winning the search engine wars.
5.	The next and one of the most decisive elements is in getting placed with as many human-edited search engine directories as possible.  You see the big secret here is not that the directories will send you traffic, as it's much easier to simply search the major search engines.  The big secret is that when you get listed with the search engine directories, the major search engines recognize that you have "authority links" coming to your site from directories that are managed by real people.  Otherwise, much of the formula above could be completely automated.  The search engines are learning how to filter that material out.  Yes, every link from a directory has to be edited by hand, and this is what makes them so annoying for everybody else, and yet SO POWERFUL for you.  Xeal's SmartSubmit provides you with directory consulting to help insure that they not only link to you, but that they link to you in a way that maximizes the benefit for your search engine rankings.

How can I put this plan into action?

At Xeal we want to make this process as easy for you as possible, and in most cases that means, easing the financial burden of waging this battle for top rankings.

That's why we have created payment plans for our best customers.

Let's get started with a powerful 6-month marketing package.  With this you receive a constant and steady stream of new traffic as new articles and news items are created approximately every two weeks for 6 months.  Plus you receive a steady stream of new content updated daily on your site and of course our SmartSubmit consulting package.  Let's review:

• 4 SmartPR (Normally $808 each)
• 4 Search Engine Optimized SmartEditorials (Normally $250 each)
• 4 Search Engine Optimized SmartArticles (Normally $250 each)
• 6 Months of SmartContent (Currently on Sale for $29.97 plus $29.97/mo.)
• SmartSubmit Basic Consulting (Normally $297)

Normally, this would add up to nearly $6,000 in advertising.

Normally, this would add up to nearly $6,000 in advertising.

However, you can get started today for just $799 setup (CURRENTLY WAIVED! SAVE $799!) today and just 6 monthly payments of $799.      

The best part about this program is that once we have completed it, you can reap the rewards from years to come.  Your Xeal Power Package will automatically renew every six months until you cancel it.  Yes, Obviously renewing will increase your exposure, but it's entirely possible to get thousands of free leads once the marketing program has ended simply because of the smart investment you make today.  So whether you want to cancel at the end of your first six month power package or if you want us to keep it going for long-term added success, simply click the green button below to get started.

To take advantage of this offer, which expires once we have 8 new clients, simply click the link below, or call 1-866-XEAL-WEB (1-866-932-5932).

"Why Would You Make Such A Low Offer, and Finance it?"

That's what I just heard from one of my staff. Usually we'll drop the price when someone pays in in full and in advance, but with financing I rarely approve deals like this. 

But the reality of it is , I live and breathe for testimonials. 

It's not enough for me to simply pay bills and live life one day at a time.  I am especially passionate about making a difference in the lives and businesses of my customers.  If that means we have to take a little loss and spread out payments for a while to really prove time and time again that we have a winning formula, then so be it.  I am willing to take that risk, because with great risks comes great reward.

What are people saying about Xeal?

	Listen to a short excerpt of what Mark Palmer of StorQuip.com had to say about Xeal's Web Design and Marketing Services.		Discover what Scot Law of World Compassion had to say about Xeal's Web Design and Marketing.
	Listen to Ric Rooney of Physique Transformation talk about how Tony D. Baker of Xeal "sticks" (That's means we are reliable!)		Listen to David McInnis, Founder and CEO of PRWEB, talk about how the how Xeal has "mastered the equation" in search engine optimization of press releases.
	Listen to what Terry O'Rourke from Citizens Tax Relief says about his SmartPR Campaign.		Listen to David McInnis, Founder and CEO of PRWEB, talk about how the how Xeal has the right team and the right systems in place to help you "gain visibility online."
"As the inventor of the infomercial, and much more in the world of marketing, I have seen it all. But when I came across Xeal, and their Smart PR system, I can honestly say "WOW!" Amazing! The geniuses at Xeal are experts in getting our news to thousands of media on the Internet and around the globe. No one can do a better job of taking news, and optimizing it for the search engines." -Beryl J. Wolk

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